The perfume manufacturing market is dominated by a relatively small number of big names, many of them belonging to the French fashion houses and some to American brands.
None of these great names in fashion are safe when it comes to fake fragrances, highlighting a need for an effective measure for anti-counterfeiting perfume.
Ultramatis, a Leeds based limited company with big ideas and the expertise to back them up, has created just this solution, and they’re here to offer insight into the scope of the perfume counterfeit problem, and how it can be solved.
Distribution of perfumes is normally limited to exclusive retailers, keeping the price stable and upholding the integrity of the brand. Counterfeit perfume devalues this integrity, with 90% of fakes being sold on the grey market, often bought by customers who are aware that the product is fake, but wanting the ‘name’ without the price. Some buyers aren’t aware of the illicit nature of the products, and just think they’re getting a bargain.
Industry losses amounted to an estimated 5% percent of annual turnover in recent years, and around 1%-2% is being spent on trying to create effective anti-counterfeiting perfume techniques. According to the French Institute of Industrial Statistics, more than 80 per cent of French perfume companies have experienced problems with counterfeiting.
Despite the grave nature of the impact on the perfume industry, the lack of reliable measures for anti-counterfeiting perfume are perhaps more serious from the perspective of the consumer. Fake fragrances have been found to include harmful alcohols, antifreeze, dangerous bacteria, and even urine. These substances, aside from being unhygienic and unpleasant, can cause a range of skin and systemic reactions, from a runny nose, through to a serious skin reaction.
Ultramatis have patented their ultrafast laser plasma implantation technique to provide an infallible and ground-breaking measure for anti-counterfeiting perfume. It involves the implantation of an ion rich plasma into the surface of the glass bottle, causing a unique optical fingerprint which can be used to identify the perfume, eliminating the risk of counterfeit.
Perfume is perhaps one of the most widely counterfeited items on the market, certainly one of the most widely known to be counterfeited.
Counterfeit perfume can be harmless, where someone on the beach may simply fill up a high value Dior perfume with water and a far cheaper fragrance, but much like counterfeit cosmetics, particularly dangerous counterfeits do exist and not just on the beaches of Spain or Greece.
It was announced in the UK that counterfeit cosmetics, perfume we found to have human urine, arsenide and rat droppings in, clearly posing considerable risk to human health.
Such incidences are not isolated, with similar occurrences in many other European countries and estimates in the US suggest up to 10% of perfumes on the market could be fake. These numbers are staggering and they are only going to continue to grow. Without sufficient safeguards for Anti-Counterfeiting Perfume in place to ensure authenticity, it will become increasingly hard to police this problem.
For more information about this cutting edge advance in the perfume industry, contact Ultramatis on +44 (0) 845 094 1503 or at email@example.com.